Stormi Steele Net Worth 2024
Stormi Steele, the founder and CEO of Canvas Beauty Brand, has an estimated Net Worth of $20 million as of 2024
Who is Stormi Steele?
Stormi Steele is the founder of Canvas Beauty, a thriving natural hair care brand. She started by creating homemade products to address her own hair needs, which eventually grew into a multi-million dollar business. She is a Self-Made Entrepreneur like many others.
Stormi has become a prominent figure in the beauty industry, particularly in the natural hair care industry. Through her brand and social media presence, she inspires others with her journey from a small startup to a successful company.
Stormi Biography
| Attribute | Details |
| Name | Stormi Steele |
| Net Worth | $20 Million |
| Date of Birth | 1989 |
| Nationality | American |
| Profession | Entrepreneur, Beauty Mogul |
| Known For | Founder of Canvas Beauty |
| Industry | Natural Hair Care, Beauty |
| Education | Self-taught in Hair Care Formulation |
| Social Media Influence | Active on Instagram and YouTube |
| Company Founded | Canvas Beauty |
| Started Journey | Since Early 2010s |
Early Life
Stormi Steele was born in 1989 in the United States. From a young age, she exhibited a strong creative streak and a deep passion for beauty and fashion.
Growing up, Stormi faced challenges with her hair, which led her to experiment with different products and techniques to manage it effectively.
Education
After high school, Stormi briefly attended college but decided to drop out to pursue her passion for beauty. She began educating herself on hair care formulation, diving deep into the science of natural ingredients and their benefits for textured hair.
With no formal training in business or cosmetology, she relied on her intuition and relentless research to create her own hair care solutions.
This hands-on experience became the stepping stone for what would eventually become Canvas Beauty, a brand that started from her kitchen and grew into a multi-million dollar enterprise.
Career: Canvas Beauty and Income Stream
Stormi Steele’s primary income stream comes from her successful business, Canvas Beauty. The brand focuses on natural hair care products tailored for textured and curly hair.
It offers wide range of products, including hair growth serums, shampoos, conditioners, and styling creams. The brand quickly gained popularity for its effective formulations and has attracted a loyal customer base. This brand is the main reason of Stormi’s Networth.
Income Stream Timeline
| Year | Milestone | Details |
| 2012 | Began experimenting with hair products | Stormi Steele, driven by personal hair challenges, started creating her own hair care formulations at home. |
| 2013 | Developed signature hair growth serum | After seven months of trial and error, she perfected a serum that became the foundation of her product line. |
| 2013 | Opened her own salon and started selling online | Leveraging her salon, Stormi introduced her products to a wider audience, quickly gaining popularity online. |
| 2018 | Officially launched Canvas Beauty Brand | The brand launched with a full range of products, including conditioners and shampoos, priced from $11.99 to $50. |
| Ongoing | Brand’s continued success | Canvas Beauty’s growth is attributed to Steele’s dedication to high-quality, natural, and effective hair care solutions. |
Scaling the Business with Paid Social Media Advertising
Steele’s business took off in 2019 when she began investing in paid social media advertising. Her first targeted ad on Instagram and Facebook led to nearly $15,000 in sales in just a few days.
Within two weeks, she sold nearly $440,000 worth of products. This success allowed her to continue using paid advertising, which helped the company stay afloat during the pandemic.
TV Show
Stormi Steele has not only found success through her beauty brand, Canvas Beauty, but she has also leveraged television appearances to boost her visibility and earnings.
Benefit of TV Show
By appearing on shows that highlight entrepreneurs and their journeys, Stormi has been able to reach a broader audience, increasing her brand’s recognition and contributing to her overall net worth.
These television appearances have not only provided direct income but have also served as powerful marketing tools, driving more traffic to her business and social media platforms, which in turn boosts her product sales.
Facts
In her Interview with Forbes, Stormi Steele shared several key insights and facts about her journey as an entrepreneur:
- Stormi Steele, Founder & CEO of Canvas Beauty, believes anything imaginable can become real, even if others aren’t doing it.
- Steele created her brand’s signature product, name, and mission in one night, starting her journey to success.
- The key ingredient, Cayenne pepper, came to Steele in a dream, leading to a unique hair formula that gained popularity among her clients.
- Social media promotion of her hair serum led to widespread commercial success.
- Canvas Beauty’s Hair Blossom Serum is a market leader with a proprietary blend, limiting competition.
- The brand’s product rollouts and campaigns have built strong customer demand and loyalty.
- Canvas Beauty ships to the U.S., Canada, and Australia, rapidly succeeding in a crowded market.
- In 2019, the brand went viral, skyrocketing from 6,000 to 30,000 orders in four days, causing operational challenges.
- Steele and her husband, Courtney Beasley, quickly built a fulfillment center and customer service team to handle demand.
- Despite early setbacks, the brand has since excelled, especially during Black Friday and Cyber Monday.
- A $100 Facebook ad generated $15,000 in sales, prompting Steele to refine her marketing strategy.
Stormi Steele Age
Stormi Steele was born on August 5th, 1989, making her 35 years old as of 2024. Growing up with a strong creative streak and a passion for beauty, she has channeled her talents into becoming a successful entrepreneur in the beauty industry.
Stormi Steele Ziodic sign
Stormi Steele was born on August 5th, making her zodiac sign Leo. Leos are often known for their leadership qualities, creativity, and confidence, traits that Stormi has clearly exhibited throughout her entrepreneurial journey. As the founder of Canvas Beauty, she has demonstrated the determination and charisma typically associated with Leos,
Stormi Stele Marriage Life
She is married to Courtney Beasley, who has been a significant part of her personal and professional journey. The couple has been together for several years, and Courtney has played an important role in supporting Stormi’s entrepreneurial endeavors. The couple celebrated the arrival of their baby boy in 2021.
Stormi Social Media Presence
Stormi Steele is quite active on social media taking benefit of platforms like Instagram and YouTube to promote her brand, Canvas Beauty, and connect with her audience.
| Social Media Site | Linked Destination |
| Website | https://canvasbeautybrand.com/ |
| https://www.facebook.com/stormi.steele/ | |
| https://twitter.com/stormisteele | |
| https://www.instagram.com/canvasgirlbeauty/ | |
| YouTube | https://www.youtube.com/@StormiSteele |
Stormi uses Instagram to showcase her products, share customer testimonials, and provide hair care tips. She also posts personal updates, behind-the-scenes glimpses of her entrepreneurial journey, and motivational content.
This Instagram presence has helped her build a loyal following and establish strong brand recognition in the beauty industry.
Engagement
Her posts often receive significant engagement from her followers, including likes, comments, and shares, helping to boost the visibility of her brand.
YouTube
She shares more in-depth content, including tutorials, product demonstrations, and vlogs about her entrepreneurial journey on her Youtube channel.
She provides valuable insights into hair care, particularly for textured and curly hair. She also uses the platform to educate her audience on how to use her products effectively.
Subscribers
YouTube channel has garnered a substantial number of subscribers who tune in for her authentic advice and product recommendations.
Stormi’s active engagement on these platforms has played a crucial role in growing her brand and connecting with her audience, making social media an integral part of her business strategy.
Why Stormi Steele’s Brand is Famous?
Innovative Natural Hair Care Products
Stormi Steele’s brand, Canvas Beauty, has gained fame primarily for its innovative approach to natural hair care.
Her signature hair growth serums and other products are specially formulated to cater to textured and curly hair, filling a gap in the market that many mainstream brands overlooked.
Authenticity and Personal Connection
Another key factor behind the brand’s popularity is Stormi’s authenticity. She openly shares her journey—from struggling with her own hair to building a multi-million dollar business—through social media and public appearances.
This personal connection and transparency have earned her a loyal customer base that trusts her products and story.
Effective Use of Social Media
Stormi has also mastered the use of social media to market her brand. By investing in targeted advertising on platforms like Instagram and Facebook, she was able to rapidly grow her business.
Her engaging content, which includes product demos, hair care tips, and motivational posts, keeps her audience connected and continuously drives interest in Canvas Beauty.
Conclusion
Stormi Steele’s journey from a creative, determined individual to a successful entrepreneur and CEO of Canvas Beauty is a testament to the power of perseverance, innovation, and self-belief. Her story is one of turning personal challenges into a thriving business that resonates with a broad audience.
Frequently Asked Situation
Q1. How much is Stormi’s net worth?
Stormi Steele has an estimated net worth of $20 million as of 2023.
Q2. What does Stormi Steele do?
Stormi Steele is an entrepreneur and the founder of Canvas Beauty, a successful natural hair care brand. She is also a beauty mogul known for creating innovative hair care products tailored for textured and curly hair.
Q3. What is Canvas Beauty worth?
While specific details about the exact worth of Canvas Beauty have not been publicly disclosed, the brand’s significant success and Stormi Steele’s $20 million net worth
Q4. What is the name of Stormi Steele’s business?
The name of Stormi Steele’s business is Canvas Beauty.
Who is Stormi Steele’s CEO?
Stormi Steele herself is the CEO of Canvas Beauty, the company she founded and continues to lead.