The CT20 Power Index
Rankings updated weekly based on engagement, search volume, and cultural reach
Taylor Swift
Dominating global music streams, tour records, and cultural headlines following new surprise releases.
MrBeast (Jimmy Donaldson)
Breaking YouTube view records while expanding global consumer retail brands and philanthropic stunts.
Autonomous AI Agents
AI companions and video generation models transforming entertainment production and digital creation.
Zendaya
Red carpet icon and box-office blockbuster leading lady driving fashion discourse worldwide.
Kendrick Lamar
Record-shattering hip-hop anthems taking over global radio and stadium concert tours.
Pedro Pascal
Hollywood's most sought-after actor headlining major franchises and Internet viral memes.
Predict Next Month's #1 Spot
Cast your vote on who or what will top the CT20 Power Index next month. Community results are updated live.
Vote Registered!
Thank you for voting. Results will be tallied for the upcoming CT20 release.
Select your nominee:
CT20 Deep Dives & Analysis
Understanding the algorithms and social metrics driving modern stardom
How Short-Form Sound Tracks Control Billboard Top 10 Charts
Nov 15, 2024 • 5 min read
The Creator Empire Formula: From YouTube Videos to FMCG Brands
Nov 13, 2024 • 6 min read